"El Relámpago(LZone) - Humanity First!" (lightningzone)
01/10/2019 at 13:27 • Filed to: None
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"El Relámpago(LZone) - Humanity First!" (lightningzone)
01/10/2019 at 13:27 • Filed to: None | 0
| 8 |
Aircraft and crew will be absorbed back into Air France. Joon was an endeavor meant t0 compete with the likes of Norwegian, Eurowings, Level and so on.
From Flight Global:
Air France has signalled the end for its Joon brand by launching a review of the unit as it looks at integrating the carrier’s employees and aircraft into the wider operation.
The decision follows discussions with employees and customers as well as consultation with trade unions, says the French flag carrier.
While crediting the unit with “many positive impacts” and noting the “passion and dedication” of its staff, Air Franceacknowledges that the Joon brand was “difficult to understand from the outset for customers, for employees, for markets and for investors”.
It adds: “The plurality of brands in the marketplace has created much complexity and unfortunately weakened the power of the Air France brand.”
Joon-branded services began in December 2017 with the aim of attracting millennial travellers. Initially operating European routes from Paris Charles de Gaulle, the unit expanded to serve medium- and long-haul destinations.
Its integration would bring “many benefits” from fleet, brand and product harmonisation, Air France argues, highlighting the potential for a “smooth transition” of on-order Airbus A350s thanks to “a more economical cabin configuration”.
Joon’s flights would be operated by the unit “until the project is completed, and then taken over by Air France”, says the SkyTeam member. It describes the simplification of the brand portfolio as “an undeniable asset for our employees, our customers, and indeed all stakeholders”.
Air France disclosed the plan to integrate Joon as it confirmed the signing of a new agreement with a trio of cabin-crew unions.
“Working together with SNPNC, UNAC, and UNSA-PNC, we were able to resolve many concerns of our cabin crew, while simultaneously working to align their interests with Air France,” states Ben Smith, chief executive of the airline’s parent group Air France-KLM.
“With this balanced agreement, I hope to see improved trust and fruitful dialogue between Air France and our employees, as I firmly believe that we must have employee buy-in and support in order to truly become a global leader.”
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Chuckles
> El Relámpago(LZone) - Humanity First!
01/10/2019 at 13:42 |
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Who could have predicted that trying to appeal to a generation of people too broke to fly was a bad financial decision? Unless my company is footing the bill, I'm not flying anywhere.
KingT- 60% of the time, it works every time
> El Relámpago(LZone) - Humanity First!
01/10/2019 at 13:42 |
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How joon is too joon?
facw
> Chuckles
01/10/2019 at 13:48 |
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I think the bigger issue why would you want to split your branding focus? If you want to appeal to millennials, you need cheap prices, but that works for everyone else too. So just offer them on Air France. Was the idea that you could segregate more price conscious consumers and regular AF customers wouldn’t want to fly some shady no-name airline? Were they somehow able to negotiate lower pay for workers under Joom? If AF was too luxurious, why not just do a basic economy class like the US a irlines?
ttyymmnn
> El Relámpago(LZone) - Humanity First!
01/10/2019 at 13:54 |
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How does Benny feel about this?
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El Relámpago(LZone) - Humanity First!
> facw
01/10/2019 at 14:07 |
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Joon was not supposed to only be cheap. It was supposed to take everything millennials care about, in the air. Stuff like fashion, healthy food, connectivity and choices were supposed to be at the core of the Joon brand. Of course, that never happened, and Joon never got the new aircraft it was supposed to get(A220s, A320Neos and A350s. ), aircraft that would’ve go t it some much needed attention and tech boost.
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Chuckles
> facw
01/10/2019 at 14:11 |
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Maybe it was in the interest of protecting the image of the brand? If AF was trying to appear more upmarket, I could sort of understand spinning off Joon as some sort of airline version of Scion.
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facw
> El Relámpago(LZone) - Humanity First!
01/10/2019 at 14:30 |
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Still seems silly to me. I mean, all those things would be good for Air France too. It makes sense if you think Joom is going to damage the Air France brand , but if it you are looking to make a good, stylish, and modern airline, there’s no need to spin it off.
Highlander-Datsuns are Forever
> El Relámpago(LZone) - Humanity First!
01/10/2019 at 14:30 |
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Too
Joon, or too
soon, I’ll let you be the judge.